\n People buy products because they buy into a brand. It's about aligning values and believing\n in what the brand stands for. Sharing those values and in particular, telling your story as\n a founder is important. It helps build trust and credibility.\n <\/p>\n
\n\"You might put your big heavy hitting quote here.\"<\/p>\n <\/blockquote>\n
\n And by seeing that behind the brand is a real person, or a real team, that actually exists\n and is wearing the product? It's the kind of thing that builds security in someone's mind\n that's about to commit to buying their first product from you. You can grab a sample or two\n and get those photos on your phone. The more real, the better. If you're not sure what to\n write, try asking yourself the question first. Why did you start a brand? What does your\n brand stand for? What do you care about? And answer the question.\n <\/p>"},"textColor":{"id":116238781,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":116238608,"value":"column"},"icon":{"id":116238609,"value":null},"title":{"id":116238610,"value":null},"textColor":{"id":116238611,"value":"#{feature.text.color}"},"backgroundColor":{"id":116238612,"value":"#{feature.background.color}"},"buttonText":{"id":116238613,"value":null},"copy":{"id":116238614,"value":"
This is why you started.<\/h2>\n
\n People buy products because they buy into a brand. It's about aligning values and believing\n in what the brand stands for. Sharing those values and in particular, telling your story as\n a founder is important. It helps build trust and credibility.\n <\/p>\n
\n\"You might put your big heavy hitting quote here.\"<\/p>\n <\/blockquote>\n
\n And by seeing that behind the brand is a real person, or a real team, that actually exists\n and is wearing the product? It's the kind of thing that builds security in someone's mind\n that's about to commit to buying their first product from you. You can grab a sample or two\n and get those photos on your phone. The more real, the better. If you're not sure what to\n write, try asking yourself the question first. Why did you start a brand? What does your\n brand stand for? What do you care about? And answer the question.\n <\/p>"},"template":{"id":116238615,"value":"feature"},"padding":{"id":116238616,"value":"6"},"fullWidth":{"id":116238617,"value":"0"},"fullBackgroundColor":{"id":116238618,"value":"#{feature.fullBackground.color}"},"published":{"id":116238619,"value":"1"},"conditions":{"id":116238620,"value":"[]"}}},{"id":4687545,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":4687546,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":116238795,"value":null},"copy":{"id":116238796,"value":null},"buttonText":{"id":116238797,"value":null},"image":{"id":116238798,"value":"#{image.default}"},"textAlign":{"id":116238799,"value":"center"},"textColor":{"id":116238800,"value":null},"textShadow":{"id":116238801,"value":null},"iconShadow":{"id":116238802,"value":"light"},"horizontalAlign":{"id":116238803,"value":"center"},"verticalAlign":{"id":116238804,"value":"center"},"icon":{"id":116238805,"value":null},"iconSize":{"id":116238806,"value":"2"},"iconColour":{"id":116238807,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":116238808,"value":"center"},"iconVerticalAlign":{"id":116238809,"value":"center"},"href":{"id":116238810,"value":null},"borderRadius":{"id":116238811,"value":"#{image.border.radius}"},"backgroundColor":{"id":116238812,"value":null},"overlay":{"id":116238813,"value":"1"},"overlayOpacity":{"id":116238814,"value":"0"},"overlayColors":{"id":116238815,"value":null},"overlayDirection":{"id":116238816,"value":"90"},"textSize":{"id":116238817,"value":"large"},"template":{"id":116238818,"value":"pod"},"padding":{"id":116238819,"value":"6"},"fullWidth":{"id":116238820,"value":"0"},"fullBackgroundColor":{"id":116238821,"value":"#fff0"},"published":{"id":116238822,"value":"1"},"conditions":{"id":116238823,"value":"[]"},"ratio":{"id":116238824,"value":"short"},"titleSize":{"id":116238825,"value":"1"}}},{"id":4687547,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":116238826,"value":"2"},"html":{"id":116238827,"value":"
These are our values<\/h2>\n
\n So you've written a bit about you. You might now write a bit about your products, your\n business and your values. These sorts of commitments turn the softer story about your\n origins into commitments that people can depend on. It's important to make these things\n clear and credible. You might say\n <\/p>\n
\n
- We make great products for people (in our demographic)<\/li>\n
- Sustainability in everything we do<\/li>\n
- Commitment number three<\/li>\n <\/ul>\n
\n And this way, by deciding a mission, a vision and values, you set your business on a\n course that will help guide everything you do.\n <\/p>"},"textColor":{"id":116238828,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":116238782,"value":"column"},"icon":{"id":116238783,"value":null},"title":{"id":116238784,"value":"Our Values"},"textColor":{"id":116238785,"value":"#{feature.text.color}"},"backgroundColor":{"id":116238786,"value":"#{feature.background.color}"},"buttonText":{"id":116238787,"value":null},"copy":{"id":116238788,"value":"
These are our values<\/h2>\n
\n So you've written a bit about you. You might now write a bit about your products, your\n business and your values. These sorts of commitments turn the softer story about your\n origins into commitments that people can depend on. It's important to make these things\n clear and credible. You might say\n <\/p>\n
\n
- We make great products for people (in our demographic)<\/li>\n
- Sustainability in everything we do<\/li>\n
- Commitment number three<\/li>\n <\/ul>\n
\n And this way, by deciding a mission, a vision and values, you set your business on a\n course that will help guide everything you do.\n <\/p>"},"template":{"id":116238789,"value":"feature"},"padding":{"id":116238790,"value":"6"},"fullWidth":{"id":116238791,"value":"0"},"fullBackgroundColor":{"id":116238792,"value":"#{feature.fullBackground.color}"},"published":{"id":116238793,"value":"1"},"conditions":{"id":116238794,"value":"[]"}}},{"id":4687548,"type":"banner","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"type":{"id":116238829,"value":"slim"},"title":{"id":116238830,"value":"An interview with our founder"},"copy":{"id":116238831,"value":"Blogs are are really good way of talking to your fans and they help grow your traffic."},"titleColor":{"id":116238832,"value":"#{banner.title.color}"},"titleBackground":{"id":116238833,"value":"#{banner.title.background.color}"},"copyColor":{"id":116238834,"value":"#{banner.copy.color}"},"copyBackground":{"id":116238835,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":116238836,"value":"95%"},"textShadow":{"id":116238837,"value":"#{banner.text.shadow}"},"borderRadius":{"id":116238838,"value":"0px"},"buttonBorderRadius":{"id":116238839,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":116238840,"value":"#{button.primary.color}"},"buttonStyle":{"id":116238841,"value":"secondary"},"buttonSize":{"id":116238842,"value":"standard"},"overlayOpacity":{"id":116238843,"value":"0.15"},"overlayColourStart":{"id":116238844,"value":"#000000"},"overlayColourEnd":{"id":116238845,"value":"#000000"},"overlayDirection":{"id":116238846,"value":"90"},"image":{"id":116238847,"value":"#{image.default}"},"video":{"id":116238848,"value":null},"videoThumbnail":{"id":116238849,"value":null},"media":{"id":116238850,"value":"image"},"align":{"id":116238851,"value":"center"},"verticalAlignment":{"id":116238852,"value":"center"},"font":{"id":116238853,"value":"#{heading1.font}"},"actions":{"id":116238854,"value":"[{\"text\":\"Read Our Blog\",\"href\":\"#\"}]"},"template":{"id":116238855,"value":"banner"},"padding":{"id":116238856,"value":"6"},"fullWidth":{"id":116238857,"value":"1"},"fullBackgroundColor":{"id":116238858,"value":"#{banner.fullBackground.color}"},"published":{"id":116238859,"value":"1"},"conditions":{"id":116238860,"value":"[]"}}},{"id":4687549,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"padding":{"id":116238861,"value":"6"},"spacing":{"id":116238862,"value":"64px"},"font":{"id":116238863,"value":"#{newsletter.title.font}"},"title":{"id":116238864,"value":"Don't miss out."},"copy":{"id":116238865,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":116238866,"value":"0"},"backgroundColor":{"id":116238867,"value":"#0000"},"textColor":{"id":116238868,"value":"#{newsletter.text.color}"},"primaryActions":{"id":116238869,"value":"0"},"formBorderRadius":{"id":116238870,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":116238871,"value":"#{button.border.radius}"},"borderRadius":{"id":116238872,"value":"#{newsletter.border.radius}"},"mailingList":{"id":116238873,"value":68045},"template":{"id":116238874,"value":"newsletterSubscribe"},"fullWidth":{"id":116238875,"value":"0"},"fullBackgroundColor":{"id":116238876,"value":"#{newsletter.fullBackground.color}"},"published":{"id":116238877,"value":"1"},"conditions":{"id":116238878,"value":"[]"}}}],"properties":{"title":{"id":116238564,"value":"About"},"isStorePage":{"id":116238565,"value":"1"},"ogImage":{"id":116238882,"value":"https:\/\/images.podos.io\/xlekgsyh3lt9v9o5neqjhqxlgvdqkle8rivsrqh5xgzth5a9.png.png?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":415376,"edited":true}